Wednesday, March 18, 2009

Week 7 : Media Literacy

What is Media Literacy and why is it important for you as FCM students to have it?


Definitions of Media literacy on the Web:

a) Media literacy is the process of accessing, analyzing, evaluating and creating messages in a wide variety of media modes, genres and forms. ...

en.wikipedia.org/wiki/Media_literacy

b) The process of understanding and using the mass media in an assertive and non-passive way. This includes an informed and critical understanding of the nature of the media, the techniques used by them and the impact of these techniques.

www.media-awareness.ca/english/resources/educational/teaching_backgrounders/media_literacy/glossary_media_literacy.cfm

c) the ability to access, analyze, evaluate, and produce communication and information in a variety of forms and means.

www.unesco.org/education/educprog/lwf/doc/portfolio/definitions.htm


Critical Reflections on Media Literacy.

1) After I checked Media Literacy's meaning on Wikipedia, Media Literacy is the process of accessing, analyzing, evaluating and creating messages in a wide variety of media modes, genres and forms stated inside the wikipedia website. Based on the question, the reason why Media Literacy is so important for us FCM students to have it is because that with this knowledge, I will able to produce better Media with the knowledge. With this knowledge, we will be able to detect propaganda, bias, and censorship easily as well. Media Literacy is important to us FCM student is because it will teach us how to evaluate media properly.

2) Media Literacy also enables people to be skillful creators and producers. The people will understand better the strength and weakness of a certain medium. This will enhance the work that we are trying to make. I think without the Media Literacy knowledge, we won't be able to be good in our field of work. People will not be able to understand better if they are clueless about Media Literacy. I see Media Literacy as a great tool for us FCM students, because it provides a lot of benefits for us to produce more good artworks.

Reflection on Media Culture Class.

This week class, we learnt about Media Culture in the classroom. In my opinion, Cultural Stereotype is the information that I find the most interesting rather than Media Representation. As for me I think the topic 'Media Representation' is boring and the words are too technical and complicated for me. Cultural Stereotype can be good or be bad, and most stereotypes are the bad ones, and we humans mostly like bad or negative stuffs without no doubt. Other than that, Cultural Stereotype really influece us a lot with the media around us such as the movie and the newspaper. I tend to like Cultural Stereotype rather than Media Representation.

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